As you might’ve noticed, we care about Release Day Matching a lot here at Heystack.

Like, a lot a lot.

Being able to identify cards on the day they are released allows us to provide a level of service that other recognition platforms in the hobby can’t match.

But why is Release Day Matching important?

I’m glad you asked.

Release Day Matching allows you to image, upload, and list cards on Release Day in minutes, and being able to do that is critical to listing cards at the height of their value. Unfortunately, that top value tends to be right when the product releases.

In fact, cards tend to depreciate pretty quickly after release day. Just look at this sweet 2024 Topps Cosmic Chrome Clayton Kershaw Star Command Auto. Just two weeks after release, the card’s value had nearly slashed in half.

So what’s the solution? The fastest way to get cards to commerce is simply through the Heystack software, assisted by the Heystack One device and our eBay Connect integration tool.

That’s right – you can do it all in one sitting and in minutes. Image the cards on the Heystack One, title the cards using our recognition software, and list them on eBay using our Connect tool with just the click of a button.

It’s that easy.

Here’s what Deep Fried Breaks had to say about our 2025 Topps Series 1 Baseball Release Day Matching.

But what if you don’t have the cards in-hand on Release Day?

Whether you’re participating in a break, purchasing singles online, or taking in cards as a consignor, it can take up to a week, or sometimes longer, for you to finally get those cards in the mail.

By the time you’re able to open up the package, the cards have already lost a ton of their value.

Wouldn’t it be nice to be able to post the cards you pulled or bought on the SAME DAY? Absolutely, and that’s why you see images like these on eBay.

But these images stink. In a world where grading is becoming increasingly popular, these kinds of photos deter potential buyers.

Luckily, with Heystack’s Release Day Matching, you don’t have to wait for the card to be shipped to you and you don’t have to take a screenshot of a break on your phone. You can have high quality images with an accurate title much, much earlier.

If you’re ready to finally start posting cards for sale on Release Day, click here.